Resume

Shane Maris

Design Ops and Systems Leader

contact@shanemaris.com · shanemaris.com · +1 (214) 546 3047

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I help designers do their best work by building scalable processes, enabling the right tools, and aligning teams around shared standards so design can move faster, with clarity and confidence.

I am a designer by trade who grew into systems thinking. I have spent the last several years at Southwest Airlines building and scaling the Heart Design System across web and native platforms.

Experience

Southwest Airlines 2011 to present

Digital Product Manager, Design Ops

Dec 2022 to present

Manage and maintain the commercial design system. Co-lead the UX Community of Practice. Lead and mentor UX Designers and manage contract designers. Partner with teams across Marketing, Customer Experience, Technology, and Innovation to optimize design processes.

Lead UX Designer

Mar 2022 to Dec 2022

Co-led the UX Community of Practice. Led design effort for the first Southwest commercial digital design system. Worked with engineers to implement design systems for responsive web and native apps.

Sr. UX Designer

Feb 2019 to Mar 2022

Explored design systems and design ops as a formal role within Southwest. Design Leader for system implementation across responsive web, native iOS and Android. Created UX Community of Practice in 2020.

UX Designer

Apr 2014 to Feb 2019

Primary designer on Vision, the complete redesign of Southwest Digital Channels. Designer for Check-in, Homepage, Select Flights, Manage Reservation, and Enhanced Reaccommodation.

Web Designer

Feb 2012 to Apr 2014

Transitioned from contractor to FTE, supporting content creation across Southwest's Digital Channels. Managed production timelines, ensuring consistency and delivery across marketing and digital properties.

UX Designer (Contractor)

Aug 2011 to Feb 2012

Integrated AirTran's digital presence into the Southwest ecosystem following acquisition. Collaborated with SMEs to establish UX and digital best practices, laying groundwork for future design operations.

Expertise

Design Ops
Design Systems
UI/UX Design
UX Strategy
Design Leadership
App Design
Agentic Design
Prompt Engineering

Education and Certifications

B.A. Interactive Media Design

Art Institute of Dallas 2008 to 2011

UX Management Certified

Nielsen Norman Group Dec 2025

UX Certified

Nielsen Norman Group Feb 2022

Agile Team Facilitation

Jan 2022

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