Shane Maris

Manage and maintain the commercial design system. Co-lead the UX Community of Practice. Directly managed a contractor through a proof-of-concept that validated extending HDS to native iOS and Android — work that led to a long-term contractor relationship I continue to manage today, including skip-level visibility with leadership. Partner with Marketing and Technology to optimize design processes, and share design systems guidance with Customer Experience and Innovation as teams choose to use it.

• Led Southwest's migration off Sketch and Abstract onto Figma as the single org-wide design tool, growing adoption from roughly 20 seats to 2,706 total today (320 of those paid/functional seats) across 55+ teams.
• Prototyped an AI-powered design system tool in a weekend — a component health dashboard, real-time Q&A agent, and governance intake system — avoiding a planned $150K/year vendor purchase (Knapsack). Currently paused while foundational v1 work brings HDS to a state that's actually AI-ready, informing the roadmap toward v2.

Co-led the UX Community of Practice. Led design effort for the first Southwest commercial digital design system. Worked with engineers to implement design systems for responsive web and native apps.

Explored design systems and design ops as a formal role within Southwest. Design Leader for system implementation across responsive web, native iOS and Android. Created UX Community of Practice in 2020.

Primary designer on Vision, the complete redesign of Southwest Digital Channels. Designer for Check-in, Homepage, Select Flights, Manage Reservation, and Enhanced Reaccommodation.

Transitioned from contractor to FTE, supporting content creation across Southwest's Digital Channels. Managed production timelines, ensuring consistency and delivery across marketing and digital properties.

Integrated AirTran's digital presence into the Southwest ecosystem following acquisition. Collaborated with SMEs to establish UX and digital best practices, laying groundwork for future design operations.