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CASE STUDY
Proof Before Progress
Why HDS needed a real docsite, how a company-wide reorg finally created room to fix it, and how a single prototyped weekend built the case that closed out a $150K vendor decision.
Read time: ~9 minutes
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CHAPTER 1 — DOCUMENTATIONThe Belief
I've believed a real docsite was foundational to a design system since the beginning.
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CHAPTER 2 — RIFThe Reset
Southwest's first-ever RIF rearranged the org chart under me. It turned out to be the best thing that could have happened.
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CHAPTER 3 — KNAPSACKThe Vendor Path Not Taken
We chose Knapsack and spent nine months building the case. Then we hit resistance I never fully understood.
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CHAPTER 4 — AI PROTOTYPEThe Weekend and the Proof
A single prototyped weekend gave me a concrete case for a larger team — and closed out a $150K vendor decision.